It’s tough to convince anyone that 4 million of anything can be considered “limited”, but as it pertains to ABSOLUT Vodka’s latest marketing campaign, the number rings true.
ABSOLUT Unique is a 4 million-bottle limited edition run, set for distribution in more than 80 international markets. The task required a complete overhaul of the manufacturing plant, including the installing of splash guns and programmable color-generating machines, which employ complex algorithms in order to ensure no two bottles are alike.
[highsnobiety]
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